During my role as a Graphic Designer at Cal Poly’s College of Agriculture, Food and Environmental Sciences, I was tasked with designing marketing collateral for the Aspire to Grow 2020 Conference. This annual event invites students to explore new innovations and technologies in the food and agriculture sectors. It is also an opportunity for them to connect with professionals in the industry.
Marketing collateral consisted of a promotional poster, welcome poster, PowerPoint slides, and social media posts.
DESIGN CONCEPTS
For the logo, I was instructed to maintain the same iconography. As seen below, the old logo on the left had outdated design elements. The new logo on the right was updated with typefaces and colors that aligned with Cal Poly’s branding guidelines.
