Fender Mustang Micro
Client: Fender
Roles: Designer, Wardrobe Stylist, BTS Content Capture
Year: 2022
Fender’s Mustang Micro is a compact, plug-and-play amp built for creative freedom. The launch campaign centered on the feeling behind the product, celebrating the energy and spontaneity of playing anywhere. The visual direction featured four distinct colorways representing rock, country, hard rock, and soul.
As part of the design team, I supported the project from pre-production through post-production, contributing to creative development, on-set production, retouching, and final asset delivery.
Wardrobe Styling
Bridging graphic design and styling, I translated the campaign’s visual language into wardrobe, shaping the styling approach and looks for each music genre. Each look aligned with its assigned colorway, reinforcing the connection between the product and sound.
Capturing Behind-the-Scens
I produced and edited five behind-the-scenes TikToks for the campaign, including one hero video and four genre-focused edits. The content offered an inside look at the creative process, helping build a stronger connection between Fender and its audience while providing insight into the product.
The Team
Creative Director: Chris Damiani
Art Director: Adam Shalz
Director/DP/Editor: Matthew Ross​​​​​​​
Photographer: Matt Robertson
Producer: Trey Kenyon
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