Nike EMEA Lifecycle Marketing
Client: Nike EMEA
Roles: Designer
Year: 2024-2026
Nike EMEA Lifecycle Marketing is a workstream of app and email communications designed to deliver personalized content across the customer journey. The work focused on building clear, content-driven threads that integrated imagery to support storytelling and product moments.
As part of the design team, I collaborated closely across design, strategy, and project management to develop and refine layouts. I supported final delivery by preparing production-ready assets in accordance with Nike guidelines, and contributed to the organization of asset libraries to ensure consistency and ease of use.
The Team
Lead Designer: Dalton Shaul
Lifecycle Strategist: Priscilla Smart
Design Strategist: Sarah Scott and Corinna Scott
Project Manager: Nadya Matiya
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