ACG Social Race Coverage
Client: Nike All Conditions Gear
Role: Designer
Agency: The Program
ACG set out to bring its feral and adventurous spirit to life through social coverage for six trail running races during the Spring and Summer 2026 season. The goal was to fuel anticipation before each race, capture live moments, and celebrate athlete achievements.

The work involved creating a scalable system rooted in storytelling and an immersive world shaped by the identity of each course. My role was to translate this framework into social assets across the full race weekend journey, from pre-race content to live coverage and post-race recaps.
Pre-race
Pre-race content set the stage for each race by introducing the course, its story, and the athletes from the All Conditions Racing Department preparing to take it on. Taking cues from field notes, Instagram carousels explored the unique elements that shaped each race, including terrain, local lore, wildlife, and athlete stories. Strava content carried that momentum into race week, highlighting ACRD athletes and key event details for runners following along.
WSER Course Lore IG Carousel
Mt. Fuji Course Lore IG Carousel
Zegama Course Lore IG Carousel
Live Coverage
During race weekend, live reactive content celebrated ACRD athletes as results unfolded in real time and also captured the energy of race day. I selected key imagery and designed social content for podium moments that allowed for quick turnarounds while maintaining a consistent visual language across each race.
POST-RACE Recap
Post-race content brought each event to a close by highlighting key race moments. Strava recaps were designed to showcase ACRD athlete achievements and standout moments from each race weekend.
Broken Arrow Skyrace Strava Recap Carousel
The Team
Photo + Video: OVRLND.studio
Creative Director: Ari Vance-Borland
Art Director: Stephanie Mitchell
Motion Designer: Ben Yago
Writer: Kendall Sand
Project Manager: Kalie Wilburn
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